Media Studies Homework

Vibe Magazine cover:

1. The target audience for this magazine is for males ages between 18-40 who like certain kind of music, the music for this magazine is rap. The Institution that publishes the magazine is a company called VIBE from America and has been publishing theses magazines since 1993.

2. The purpose of this magazine is to inform readers of whats happening in the music industry and shows what certain singers are up too and what new songs are out. Also the purpose is too appeal to the target audience.

3. The target audience is Male's between around about 18-40 years old who like this type of music. We know this because of the colours being used on the front cover and as well as the type of music being shown on the front cover,as well as the picture of the famous singer shows this.

4. The front cover can appeal to the target audience in many different ways for an example a music icon image is used to gain the audience, they do this by putting a well known singer big on the front cover, so therefore the audience will know straight away what type of music magazine it is. The magazine is being communicated to people who like rap sort of music and the singers who sing it for an example Eminem, Jay-Z and so on.


VIBE Contents Page



5. The contents page gives extra information to the target audience as it shows what other singers are doing and what their latest albums are. They also use a survey on the front cover saying "who do you think the best rapper is?" so this brings in the target audience as they can use their opinion.

The contents page shows different things than what the front cover shows, so this brings different something different to the target audience, For an example it uses a another rapper and talks about the different features other than rap music,Furthermore they use a fashion page which draws in different audience as they may what to know what the latest fashion is in the music world. 


6. The values of this magazine is that it's showing sort of an American dream as a poor white male has become a famous first white rapper. The cross necklace is showing that the rapper is from a Christianity background.

7. I think that the magazine is affected to the target audience because the magazine uses different techniques to meet and affect the target audience, for an example the colours being used is more for males like red and black so mainly dark sort of colours, this emphasis that the magazine is for males other than females. Other ways that the magazine reaches it's target audience is the images that has been used as well as words used on the front cover. The magazine has to link and appeal to the target audience otherwise the magazine wouldn't sell.

8. I have learned that the magazines is influenced by the target audience as they have to make it suitable to the audience in order to sell. They edit the colours and fonts and so on in order to reach out the the target audience.

9. I can use this in my coursework by using some of 'VIBE' styles to do my own music magazine, and also look out they reach out to the target audience by adapting their colouring,fonts and images. And also understand why they do this.